article thumbnail

The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. There’s no effort in adding thousands of email addresses to an address book, performing a mail merge, and sending off a generic press release. Jonathan Fields Self Help,&# asking him to review a new book.

article thumbnail

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

A few journalists, analysts, and business-book authors in any industry segment stood out. Blogging platforms, content curation software , and social networks enable anyone with the ability and ambition to become a reporter, opinion pundit, or industry trade journalist online. But print space was an expensive and finite resource.

B2B 318
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

The Search Power of Brand by SEO Book. Krista LaRiviere, CEO of web presence optimization software vendor gShift Labs, offers some excellent guidance on creating a content marketing strategy that incorporates content development, SEO, social media, PR, video, email marketing and paid search in an integrated fashion. .”

SEO 192
article thumbnail

101 Marketing Tools and Technology Tips for 2017

Razor Social

to make nicely looking customizable quizzes, or if you are looking for a more advanced solution, check out Ceros for creating high quality, interactive e-books, infographics, microsites, and more. OBS is a free software that allows you to get fancy with your Facebook live events. Use a tool such as Qzzr (it’s free!)

Tools 40