Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Laurel Papworth

FEBRUARY 12, 2012

Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. Public relations people create a social media campaign and then rush to the Press with it.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Viper Chill

DECEMBER 2, 2012

In terms of donations from emails with that subject line, he was able to raise millions of dollars over the course of his campaign. It all spread from a single campaign that contained a basic message: order the product and pay nothing. Kate Middleton, iPhone and our excellent coverage of those and other stories drew 39.1m

Reddit 80

Reddit Wikipedia Aggregator Cost 80