Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. A quick trip to the store, an iPhone, and a wrapping paper backdrop just brought your vision to life in no time.

Social Media 239

Social Media Content UGC Influencer 239

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. In my opinion, this is the difference between good or great.

Social Media 120

Social Media Content Analysis Sports 120

Viper Chill

DECEMBER 2, 2012

In terms of donations from emails with that subject line, he was able to raise millions of dollars over the course of his campaign. It all spread from a single campaign that contained a basic message: order the product and pay nothing. Kate Middleton, iPhone and our excellent coverage of those and other stories drew 39.1m

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Laurel Papworth

FEBRUARY 12, 2012

Casey Hopkins asked people to fund his new project to make a better dock for the iPhone. Kickstarter is an online community where you put up your project that you need funding, in this case to make a new dock for the iPhone. Public relations people create a social media campaign and then rush to the Press with it.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Convince & Convert

JUNE 16, 2010

Example: How many customers love iPhone applications? Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),

Social Media 119

Social Media Strategy Mobile Consultant 119