Socialized

JANUARY 21, 2010

Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Laurel Papworth

FEBRUARY 12, 2012

Public relations people create a social media campaign and then rush to the Press with it. Which will backfire because usually it’s then greeted with a deafening silence in the blogosphere, if not mild disdain. Instead of paying for a focus group, I’d get money from them. Media counted for nothing.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Viper Chill

DECEMBER 2, 2012

In terms of donations from emails with that subject line, he was able to raise millions of dollars over the course of his campaign. It all spread from a single campaign that contained a basic message: order the product and pay nothing. It’s a dipshit move — and sadly, a tech blogosphere staple. Source: Massive Greatness.

Reddit 80

Reddit Wikipedia Aggregator Cost 80