Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized.

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News Google SEO Postrank 274

Waxing UnLyrical

DECEMBER 14, 2010

In between media calls and writing press-releases, he does the occasional guest lecture for RMIT and has guest-written for Australian publications including The National Times and Crikey.com.au , along with publishing his own (non-PR) blog, Sporadically Pensive. And my guest bloggers, both frequent and infrequent.

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Class How To Applications Course 227

Akamai Marketing

MARCH 29, 2011

Are you hoping to help along your SEO efforts? Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people. This is the blogger as task-master part. Make each post remarkable and SEO friendly. Then live it.

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Press Release Technorati Klout Metrics 238

Waxing UnLyrical

JANUARY 27, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

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Class Press Release Flickr Comments 279

Waxing UnLyrical

SEPTEMBER 14, 2010

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Notice before I said news release and not press release. Most PR pros (and firms). In this world of Web 2.0,

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Press Release Class Industry Comments 266