Convince & Convert

SEPTEMBER 2, 2015

For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state? What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here. Are you a B2B brand focused on marketers that work in technology? Fix It: How to Get Organized.

Influencer 60

Influencer Brands Marketing Authentication 60

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. And my guest bloggers, both frequent and infrequent. Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 18, 2010

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Proactive Report

DECEMBER 24, 2015

Finding sentiment, intent and other actionable insights. Many bloggers have huge audiences and can sway their readers. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Pitch bloggers. Identifying audiences. Mapping the social graph. Monitoring online conversations.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Finding sentiment, intent and other actionable insights. Many bloggers have huge audiences and can sway their readers. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Pitch bloggers. Identifying audiences. Mapping the social graph. Monitoring online conversations.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Finding sentiment, intent and other actionable insights. Many bloggers have huge audiences and can sway their readers. You have to understand and use scores like Klout and Kred and know that they are only a starting point. Pitch bloggers. Identifying audiences. Mapping the social graph. Monitoring online conversations.

Klout 40

Klout Social Graph Influencer Training 40

Convince & Convert

JULY 27, 2012

If you think about the number of companies that have thousands of bloggers, Dell and Intel will bubble up for many people in that regard. You derive that, Richard, by as you mentioned, looking at sentiment, right? Most sentiment analysis is sort of binary. Not so different than a simple sentiment analysis. Richard: Yes.

Airlines 115

Airlines Sentiment Hotels ROI 115