Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ???

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 11, 2010

Back in those days, face-to-face networking at business events was really the most effective way to make the connections needed to get a chance to propose your product/service to the right person and it sometimes took dozens of events before the opportunity presented itself. Maybe you guys have other examples where that is not so.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. You've got to take the time to tailor what to say, how to say it and when to follow-up…this works in sales, with media outreach and new business proposals. There are many more examples, but you get my point. There are many more examples, but you get my point.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

SEPTEMBER 21, 2010

That’s when you need to put the proposal together like a brief. That’s when you need to put the proposal together like a brief. That’s when you need to put the proposal together like a brief. And that’s when they realize that it is marketing. And that’s when they realize that it is marketing.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 1, 2010

Proposals are written. Seems like the same arguement being used against social media. It happens with a lot of communications tactics for more reasons than we can count, but aren’t there enough examples of what’s working to help us define a program and it’s goals. Resources deployed. Stuff gets built.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MAY 19, 2010

This paradigm is just in time to help in a content marketing proposal I'm submitting this week, so thanks, Russ. Kennedy RT @jaybaer: Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] BuzzShift Agency Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] Eddy Badrina RT @BuzzShift: Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Convince & Convert

SEPTEMBER 20, 2010

link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples. Great example! Great example! For example: You connect with a media professional via Twitter who does a story about your business.

Social CRM 145

Social CRM Twitter B2B CoTweet 145