Direct Marketing Observations

AUGUST 27, 2010

Is it reputation management, perception management? I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

AUGUST 24, 2011

I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. Not anymore, social media knowledge bearers and practitioners are multiplying like rabbits and they know the game just as well as you do except… You still have an advantage. Case in point.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

OCTOBER 17, 2011

Last week I asked via Twitter what the shelf life of a blog post was. Don’t get me wrong, out and out digital #Fails do exist and do have long term implications on positive brand perception-it’s why reputation management is now a service offering. I got some interesting answers.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

MARCH 10, 2011

At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World. I found out rather quickly how one could “game&# blogs for SEO and reputation management with hyper linked signatures embedded with key words.

Embedding 174

Embedding SEO Apple Template 174

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. It shows up in the work done to stem and drive down negative press for the sake of reputation management.

Social Media 131

Social Media Reputation Social Networking SEO 131

Direct Marketing Observations

JUNE 28, 2010

Crisis management, contingency planning, reputation management, leadership, why are these so hard? I resolve to blog about it because I don’t have time to talk to the manager who I do spot trying to handle several large groups of irate people. I probably would have blogged about that as well. Yet another cautionary tale.

Groups 122

Groups Groups Policies System 122