Waxing UnLyrical

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Memejacking: How to Get Started Marketing with Memes

Waxing UnLyrical

Memes are one of those things. For most of us, memes are a trifling way to spend the day: a source of laughter or, albeit less frequently, inspiration. For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. Memes are also perfect for use on social sites.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. ” After she saw the meme, Susan started reporting the image and private messaging pages on Facebook with a request that they take down the image and/or meme. No harm intended. The crazy part?

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5 Ways Social Media is Used to Mislead or Misinform

Waxing UnLyrical

The Fake Facebook Meme. Most recently, I saw a meme claiming Coca Cola’s current formula is more addictive than its original formula, in spite of the fact that (admitted by the meme) the original formula contained cocaine. Here are just a few of the ways people do it. I see this one all the time. It’s really easy to do.

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Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

Waxing UnLyrical

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Keep in mind I did not say infinite.

Marketing 100
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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

For example, copywriters at Webcopyplus posted a beach photo they found on Google on a client’s blog. One picture used to accompany one blog post cost them $4,000. One picture used to accompany one blog post cost them $4,000. Now think about this: how many blog posts do YOU write for clients every day?

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6 Frequently Committed Content Marketing Mistakes That You Need to Be Aware Of

Waxing UnLyrical

To gain further insights go to the blogs of your competitors and watch out for the newly published content. But if you equate content with only blog posts, you are altogether missing on the capabilities of a variety of content. Not just your business blog is enough to fulfill the content needs of the modern web. White papers.

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Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

Waxing UnLyrical

With the amount of free content creator tools on the web, there is no reason why you should not be putting images in your blog posts, articles, news releases or any other web content. Memes and GIFs. Before you criticize me in the comments, I know this is not really a meme , but it is what everyone is calling it these days. *