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The ultimate guide to running a successful social media campaign

Sprout Social

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. From start to finish, it’s imperative to stay focused on your brand’s goals and your audience’s needs. The tactics share a common purpose and are designed to reach your company’s goals.

Campaign 131
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social media networks and blogs consume nearly 25% of people’s time online. Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars.

Research 210
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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204
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Why SEO is Easier than Social Media Marketing

Techipedia: Tamar Weinberg

As the ideal marketer, you gets your hands on every single search engine optimization and social media marketing book or blog you can possibly find, and then you absorb the information presented within like a sponge. However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers.

SEO 178