Jeff Esposito

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

The change triggered a lot of negative blog posts in the social media and community management communities. A recent Facebook update changed how brands are able to get content onto users’ news feeds. or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed.

Meme 54
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Six WordPress Plugins to Install on your Site Today

Jeff Esposito

My favorite thing about the WordPress blogging platform is that outside of the backend system, no two blogs operate the same way. Below are six that I’ve found extremely useful and I’d suggest you check them out and install them onto your blog. Image: Wikipedia. It can also be turned off after a certain number of views.

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Has your social ego taken over?

Jeff Esposito

At every turn on social we’re being scored on how influential we are, showing off how many fans/followers we have or showcasing how many people read our blogs or have us in their Circles. Focusing on these numbers makes it easy to fall into the trap of feeding the ego. The most common of these is inflating one’s self-worth.

Travel 40
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The Social Media Venn Diagram

Jeff Esposito

Everything from Tweeting and blogging to networking events is all about you and finding the next big break for you. I see it as kind of backwards, but if you think about it, most blogs that you read (including this one) fall under the author’s name. The thought is that while doing your job, you also have to look out for number one.

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. So while this may be contrarian to all the talking heads, I actually think this update is a good thing and something worth keeping an eye on.

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. So while this may be contrarian to all the talking heads, I actually think this update is a good thing and something worth keeping an eye on.

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Social Media’s Redheaded Stepchild

Jeff Esposito

Additionally, the “company page” pulls in a feed from an organization’s blog, and also it aggregates, from across the web, various news items mentioning an organization and/or brand. Participating organizations can also advertise within the LinkedIn ecosystem or create ad campaigns focused on core objectives such as sales.