Creating Passionate Customers: Brand Evangelism and What it Means.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed). The community manager should also keep an eye on the blog posts and other engagements made by those who partake in the brand evangelist program.
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