Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

OCTOBER 18, 2013

They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Especially in social media, personas offer the ability to better understand and connect with their customers. Are they using search engines online? Personas in Social Media.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

MARCH 28, 2011

Twitter is also a great recommendation engine, though not necessarily what it was designed for. Elisabeth recently joined Communispace Corporation in Watertown, MA after a stint as a PR and Social Media pro. By night, she is a social media addict, grammar nerd, Red Sox fan and adamant Gen Y advocate.

Foursquare 46

Foursquare Engineering Twitter Resources 46

Jeff Esposito

JANUARY 21, 2014

While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

FEBRUARY 6, 2013

This post originally ran on Vistaprint’s Small Business Blog. . We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

JANUARY 21, 2014

While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters.

Trends 20

Trends Content Marketing Press Release 20