Blog Communities Hotels Social CRM 
Convince & Convert
APRIL 12, 2012
Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. I think a few years ago the social media world was nervous about what people might say when you make yourself available as a brand or a service organization. Jay : Good becomes the social version of playing the Google search results game.
Convince & Convert
JULY 28, 2010
Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. near the Vancouver airport) wisely has placed a logo on top of their location.
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Convince & Convert
SEPTEMBER 21, 2010
Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.
Convince & Convert
APRIL 28, 2010
But more than 80% of those impressions, from “I love Sweet Leaf Tea &# to “I’d rather die than sleep in this hotel&# are created by just 16% of the U.S. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. population.
Convince & Convert
FEBRUARY 24, 2010
Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Manage Expectations Brandie Feuer is Director of Marketing for the Tropicana Hotel in Las Vegas. Now, he tweeted it to his 1.6
Convince & Convert
JULY 21, 2010
Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. The FTC encourages social media policies be in place and reviewed. Companies must also uphold privacy laws.
Convince & Convert
AUGUST 4, 2010
But it’s not like social media created negativity, it just puts a magnifying glass to it. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Ultimately, this will make for stronger companies. Good luck on the move!
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