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The Social Influence Surge—Are You Prepared?

Harp Interactive

The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Savvy businesses and brands are harnessing the power of social shopping for increased awareness, leads and sales.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. You already know people are talking about your brand on the Web, so you need to do your utmost to embrace and be a part of that conversation.

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Selling on Instagram: Everything you need to know

Sprout Social

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Product and promotional posts like these are perfect for not only driving clicks but also creating conversations around whatever you’re selling. Product photos and promotions.

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Live here at the SpreadFast Social Lounge is our. good friend Cindy Kim , Head of Social Media for JDA Software.

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