Word of mouth marketing: how to drive conversations and sales at the same time
Sprout Social
JANUARY 12, 2022
Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Blog posts , press mentions and earned media. This is probably the most straightforward way to start building a sense of community and driving conversations. I only use two things: @ahrefs @clearscope.
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