Convince & Convert

AUGUST 11, 2010

hours west of the Outer Banks. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Good location.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Joseph | RepuMetrix Inc.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Couponing on Facebook, “make us a haiku and win&# contests, and most branded iPhone apps fall into this category.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

JULY 13, 2010

Threatens Your Personal Brand as a Leader: At the end of the day, clients and prospects want to buy your counsel — not your special departments’ and certainly not your junior staff’s. link] Social Media News Why the Digital Divide is Death to Your #PR Firm [link] by @elizabethsosnow (via @jaybaer) A Must-Read!

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Why is email such a steady producer? Thanks for sharing this.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 20, 2010

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Put another way, the Twitter audience that’s connected to brands is just slightly larger than the population of Illinois. A new research study of 1,400 U.S. Interaction.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

SEPTEMBER 21, 2010

My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. 6) Sociable: Does your brand actively participate in social media across a span of external communities? Since I uploaded it to Slideshare, it’s been viewed 12,360 times.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JUNE 23, 2010

You create a brand new account on Facebook. Facebook collects more data voluntarily from users than banks do, often information that can be used for Identity Theft. That’s what Social CRM systems are trying to solve. If I find someone that I have friended is less than reputable, I unfriend them.

Facebook 268

Facebook SEO Policies Groups 268

Convince & Convert

JUNE 16, 2010

The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. USAA Bank already knew that customers were using technology to make their “banking lives&# more productive. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 120

Social Media Strategy Mobile Consultant 120