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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. And they’re doing SMS, which is fascinating.

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How to Hire a Sales Development Representative

Oktopost

The importance of generating high-quality leads to grow your B2B business can’t be overstated. For hyper-competitive B2B companies, this means that a steady stream of new leads is essential for supporting and sustaining growth. Why your B2B needs a Sales Development Representative. Source: [link].

B2B 117
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Going Mobile – Vital Tips for B2B Digital Marketing Success

Buzzlogix

Achieving B2B mobile marketing success in today’s digital economy means marketing a mobile experience. A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. The reality is that you can’t let B2B mobile marketing opportunities pass you by.

B2B 40
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. Practice Proper Channel Management. Create On-Site SEO Content.

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5 AI Sales Tools That Are Transforming How Revenue Teams Operate in 2024

Oktopost

Oktopost Made specifically for B2B organizations, Oktopost is a social media engagement suite that empowers not only marketing, but revenue teams as well. Using our AI tools, you can save time from writing posts and ensure your content still relates to industry trends and your audience’s interests. LinkedIn Sales Navigator 3.

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How marketing automation empowers your team, and whole org

Sprout Social

There has never been more customer, competitor or industry data available to marketing teams. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. This could include identifying what industries your customers fall into and what tools they have in their tech stack.

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6 Lessons I learned from Seth Godin at SmartHustle Conference

yMarketingMatters

It’s very important to focus on a niche market as opposed to a broad market or industry. The hierarchy of attention is: SMS, email, video, and far at the bottom….reading. Make a promise no one else in your industry is doing. I asked him the question: To Niche Or Not To Niche? His answer: . No, there is no conflict.