Buzz Marketing for Technology

MARCH 20, 2013

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. Get (environmentally) personal.

Conversation 199

Conversation Hotels Retail Focus Group 199

Buzz Marketing for Technology

JUNE 5, 2013

Make sure your site design translates to smaller smartphone screens as well as it does to larger tablet and desktop ones. Use A/B and Multivariate testing on as many site elements as possible—namely, content, design, shopping cart process—to see what gets your mobile audience excited. Personalization.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),

Social Media 119

Social Media Strategy Mobile Consultant 119