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4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. So how can you play that up?

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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Are You Making These Costly Holiday Mobile Mistakes?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Whether B2B or B2C, customers are buying based on what they need. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),