Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

ProBlogger

MAY 17, 2013

You might consider a short eBook or report, or something like more adventurous like access to a web tool, a widget download, or access to a member’s only area with key features and valuable information. Giveaways can spark interest, desire, and a sense of urgency. Don’t be shy about sharing old blog posts with new readers.

How To 47

How To eBook Resources Widget 47

Buffer Social

NOVEMBER 8, 2023

Not only is social media a powerful content distribution engine, but it’s also a great way to see if the content you’re creating is resonating. “My days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels.”

Metrics 98

Metrics Content Marketing Newsletter 98

Webbiquity SMM

FEBRUARY 11, 2013

6 Tips to Get Retweeted More Often by Search Engine Journal. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. Mollie Vandor explains in this concise but helpful post how to “download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning.

Tools 192

Tools Twitter Tips HootSuite 192

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

Buzz Marketing for Technology

JUNE 27, 2008

Pay attention to which widgets you use in your sidebar. Register your site with all the top search engines. It is even better than the Search Engine Strategies conference one on Social Media Marketing. I’d like to download your brain someday - but until then, thank you for doing it for us like this every so often! :).

Social Media 280

Social Media Brands Technorati RSS 280