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4 LinkedIn Tools that Will Change the Way You Think About LinkedIn

Razor Social

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business. You can download it for free from the Chrome web store, and there’s also a paid upgrade ($15/month). You can then tag saved profiles, make notes, or reach out to them.

LinkedIn 111
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Social Selling Tips: 3 Sales Lessons from The Amazing Race

Koka Sexton

New Connections: Import your Salesforce activity into the new Sales Navigator’s CRM Widgets. A recent IDC study found that 71% of B2B buyers rejected a sales connection because it wasn’t the right time for the solution. Start your race by downloading our latest eBook and visit us on Twitter @LinkedInSelling for more insights.

Tips 96
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. (At

ROI 191
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How To Use Auto Responder Emails to Boost Your Blogging Efforts

ProBlogger

You might consider a short eBook or report, or something like more adventurous like access to a web tool, a widget download, or access to a member’s only area with key features and valuable information. Giveaways can spark interest, desire, and a sense of urgency. Don’t be shy about sharing old blog posts with new readers.

How To 47
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What’s New in Social BI: Data Sources, Charts, and Exports

Oktopost

Today marks 8 months since we launched Oktopost’s Social BI , a ground-breaking tool for B2B social media reporting. A nifty little widget that will make your dashboards more visual. Now your one-time exports can be auto-downloaded directly from the Export page instead of an email link. And you loved it! Summary KPI.

Data 62
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

“My days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels.” Then, we work on converting that traffic into leads by adding interactive widgets, engaging calls to action, and A/B testing all of that. 

Metrics 98
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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. Mollie Vandor explains in this concise but helpful post how to “download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning. 10 Tools for Managing Twitter Engagement by Practical eCommerce.

Tools 192