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Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” With a sports theme, of course. About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer.

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How To Find Target Audience On Social Media

Keyhole.co

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” With a sports theme, of course. Have a Voice.

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How to Get Started With One-to-One Social Media Engagement

Oktopost

B2B companies are especially guilty of this — but they don’t have to be. Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Respond to comments in real time.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . If demand generation catches the fish, lead generation reels them in.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

For example, you could explain the basics of the stock market. Perform exercises for different fitness levels, from beginners to experts According to Google, 79% of YouTube viewers say YouTube has sports and fitness video content that they can’t find anywhere else. Or, explain how to schedule Reels on Instagram.

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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

If we had to describe the pulse of the marketing industry, which was on full display last week in Cleveland at the Content Marketing World 2013 conference, it would be the concept of pushing yourself a bit further than ever before. Or as Marketo’s Maggie Jones who attended Content Marketing World 2013 puts it “1.

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