Convince & Convert

JUNE 8, 2010

Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. That’s the Opportunity Economy at work.

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Social Media Foursquare Consultant Airlines 129

Convince & Convert

JULY 22, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

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Social Media Strategy Influencer Case Study 129

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

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Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

JUNE 3, 2010

The rise of the social media website plugin is allowing its functionality to metastasize across the web to become a part of the infrastructure – Facebook’s little announcement is the first of what will undoubtedly be many such initiatives to make social websites the default. How can I help you?

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Social Media Strategy Consultant Social CRM 111

Convince & Convert

AUGUST 4, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Their brand management account followed me on Twitter after I posted, and retweeted my positive tweets. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Strategy Comments Course 132

Convince & Convert

SEPTEMBER 21, 2010

This is an important advantage, as I bought a $30 lavalier microphone and can now grab good audio even at crowded conferences, etc. I’ve tried Foursquare , too. I also use Foursquare on the Blackberry. For videos, I recently got a Kodak ZI-8 which I prefer to my old Flip because it has an external microphone jack.

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Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

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Social Media Strategy Conference Eventful 127

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. How can I help you?

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Social Media Strategy Energy Consultant 148

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. It’s more about demand creation. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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Social Media Strategy Mobile Consultant 120