Convince & Convert

JUNE 8, 2010

Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. That’s the Opportunity Economy at work.

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Social Media Foursquare Consultant Airlines 129

Convince & Convert

MARCH 16, 2010

Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. link] larrythewineguy Seems to me you wouldn't put all your eggs into any one basket, Twitter, Facebook, FourSquare or any of them. What’s Happening?

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Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 3, 2010

Ask a newly-minted Foursquare mayor how they feel about it. It’s making social content sharing more fun. Of these trends, the biggest is the embedding of services into online infrastructure, because the line of demarcation between your website and our social networks is going to get very fuzzy over the next few years.

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Social Media Strategy Consultant Social CRM 111

Convince & Convert

SEPTEMBER 21, 2010

I’ve tried Foursquare , too. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! For listening and measurement: let me know if you want to check out Biz360 Community. Gowalla For presence-based status updates, I use Gowalla. Thanks for the Radian6 shout-out!

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Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 4, 2010

4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands. Their brand management account followed me on Twitter after I posted, and retweeted my positive tweets. All rights reserved.

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Social Media Strategy Comments Course 132

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them.

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Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Succeeding on the social Web requires daily participation. All rights reserved.

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Social Media Strategy Energy Consultant 148

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma.

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Social Media Strategy Conference Eventful 127

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation.

Social Media 120

Social Media Strategy Mobile Consultant 120