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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

“Big Content”, also known as content that requires significant time and resources, is all the rage today. from fun, long-term content creations to powerful projects that really drive business? Cyrus Shepard is Senior Content Astonaut for Moz. How do you measure the ROI of your big content initiatives?

Strategy 150
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Nobody wants to have to to a minority that seems to be unhappy with the content you’ve spent hours upon hours writing. For example, your website, without a doubt, needs SEO. Those of you rude enough to want to demand more : consider yourself lucky that you’re better than the content provided online. Here’s why.

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. You have to have a way to get the word out.

SEO 192
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As Gilbert pointed out, our own intersection is a good example. Build Your Brand a Social Content Ladder in 5 Steps The More Things Change, The More Things Change philsimonsystems Pretty neat tool. My friend Todd Lynch ( @prtodd ) mentioned Kurrently to me on Friday. I checked it out, and tweeted it. So far so good.