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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

Showing an ad featuring a dog in the Dog Owners subreddit is an excellent choice, as is showing B2B solutions in “small business,” rosacea-friendly makeup in “sensitive skin,” and budgeting software in a subreddit about becoming financially independent. .” Reddit Has Recently Switched to Primarily CPC Pricing.

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How to Get Started with LinkedIn Ads

Sprout Social

While this feature is leveraged mostly by bigger brands such as Adobe and Amazon , Showcase pages are a great feature for businesses offering multiple solutions for their followers. Bids will run on either a CPC or CPM basis, and it’s important to test and optimize which option drives the best cost per lead/conversion for your company.

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How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

CPC costs will go up. These posts can yield engagement, which is a plus, but most importantly they can go a long way in improving how people see your brand and their relationship with it. Too many brands neglect retargeting during the holidays and instead try to maximize sales by focusing on cold traffic.

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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

CPC costs will go up. These posts can yield engagement, which is a plus, but most importantly they can go a long way in improving how people see your brand and their relationship with it. Too many brands neglect retargeting during the holidays and instead try to maximize sales by focusing on cold traffic.