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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). social ratio.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore. The data is out there.

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The Impact of AI-Powered GIF Converters in Social Media Marketing

Webbiquity SMM

Image Credit: Smart Insights For brand and B2B marketers, social media increases brand exposure, drives website traffic, provides market insights, and fosters engagement with brand advocates. One of those trends is the increasing use of animated GIFs.

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How to Boost B2B Branding Through Social Media [Infographic]

Webbiquity SMM

A dozen years into B2B social media marketing as a channel, research can still reveal surprises (and mistakes), as this infographic illustrates. It’s not surprising that nearly half the people on earth use some form of social media on a daily basis. Or that 93% of social media advertisers use Facebook ads regularly.

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