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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Social listening, and more broadly online brand monitoring, is essential. What do you need for better customer retention? Customer-centric strategies.

Sentiment 142
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160
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Why Social Listening is Key to Understanding Your Customers

Oktopost

It takes into account not just direct mentions, but any posts, tweets, or comments that could prove relevant to your industry, and worth responding to in your own social posting or community management strategies. Social listening is key to informing your brand’s understanding of customers and leads. What do they want?

B2B 62
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How Social Media and CRM Integrations Can Improve Your Customer Relationships

Oktopost

Back then, businesses would adapt their database marketing model by sending out direct mail brochures and performing outbound sales calls, but by the end of the 1980s, the birth of the ACT – the very first contact management software – made it possible for industries to track customer and prospect details all in a digital space.

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How to Manage a Social Media Crisis

Webbiquity SMM

There are some changes you’d want to implement along with this communication plan: Update your automated responses or chatbots. Use email software to send updates to stakeholders about the issue. Monitor what is being said about your brand. Here’s how you can monitor what is being said about your brand.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

These are critical features to look out for when making social media analytics software comparisons. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t.

Analytics 105