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This Week in Social Media – 4/3/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media the One Bright Spot for PR Hiring

Proactive Report

One area in PR that is a bright spot in this tough hiring market is social media. Online recruitment sites are being flooded with social medial positions. At Indeed.com the number of social-media job postings has increased by more than 600 percent, from roughly 3,000 in 2005 to 21,323 as of May 2010.

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How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

highlight to tweet) Researchers at the University of Southern California recently uncovered the majority illusion , a phenomenon within social networks that explains why some ideas, behaviors, or attributes appear widespread, even when they are not. How the Majority Illusion Works. Interesting, right?

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Social Media is Driven by the Person, Not the Position

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media is Driven by the Person, Not the Position Sun, Jan 18, 2009 Prof. Social Media Club DC Government 2.0 Government 2.0 in his spare time.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. He also gave a simple example of how to measure Social Media ROI: What you really want to know when measuring Social Media ROI is how much money each incoming warm lead is worth.

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This Week in Social Media – 5/1/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.