Volkswagen: The fun theory
Laurel Papworth
OCTOBER 21, 2009
This from the site: This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. 15,000 buys you a bunch of blogger drinks and flash embeddable widgets. from B&T ). I hope they prove me wrong… hat tip video: @ mikezed of Profero.
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