Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers
Sprout Social
JUNE 27, 2023
In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Many B2B brands are concerned about proving the ROI of social. But he’ll always be a unicorn at heart, whether he’s posting or not.
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