Small Business Mavericks

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What Kind Of Tools Do Marketers Need?

Small Business Mavericks

It works for kitchen tools, woodshop tools, automotive tools, sewing tools, and many more categories. Most multi-function tools don’t work as well as several specific tools will, but that’s not a universal rule. Would you add anything to that list? It also works for tools you won’t find at a flea market.

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Who Uses Bing? Make Sure They Can See You

Small Business Mavericks

Automotive searches, education, telcom, travel, business & finance tend to be favored searches on Bing. Bing and Yahoo tend to be favored by specific demographics: slightly more women than men. households with children. households with incomes over $75,000. college graduates. graduate school students. those aged 35 and older.

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When Social Comes To Your Automobile

Small Business Mavericks

There’s a growing technology boom in the automotive industry that is based entirely on telematics. It utilizes in-dash technology to deliver real time data through the Internet for the benefit of drivers and their friends.

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How To Create A Holiday

Small Business Mavericks

Nutjob Sunday – If you own an automotive shop and you are normally closed on Sundays, open the doors one Sunday for a couple of hours and offer free tune ups or tire rotations during that time. You know those little jobbers they’ve started selling now made of cloth material that you can use over and over again?

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Location, Relevance, Prominence

Small Business Mavericks

If you are an automotive shop that performs tune ups and oil changes but do not do body repair, then you’ll want to make sure you list your business in the right categories. That’s an important criteria in some industries such as hotels and restaurants where services cannot be delivered online. Location is very important.