Social Media Strategery
JUNE 22, 2011
At least then we get to talk about some real honest stories instead of an endless of marketing-speak talking about engagement, authenticity, and community. Make Policy Ugly – Forcing your people to read and agree to a lengthy document filled with do not do this, do not do that legal-ese is akin to putting up a “Beware of Dog!
Social Media Strategery
OCTOBER 12, 2008
From wikis in the Intelligence Community to internal blogs at IBM , many of my clients see these articles and want to use social media to realize these same benefits, but don’t know how to do it. How big of a net should you cast when implementing a wiki or blogs behind your firewall? The government has a higher standard.&#
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Social Media Strategery
NOVEMBER 13, 2009
Just be you and be authentic. For example, I volunteer with Young Professionals in Foreign Policy (ypfp.org) and we’re always looking for volunteers to help design and implement our social media strategy. web20 wiki Have This Blog Sent to Your Email! Contact the author [link] Katherine Tobin Thanks for sharing, Steve.
Social Media Strategery
DECEMBER 13, 2008
The technology can and will change, but the authenticity and relationships that the technology enables isn’t going anywhere. Social media and government started not with some policy or memo from the senior leadership, but from regular people sitting in a cubicle who saw an opportunity and decided to do something about it.
Social Media Strategery
OCTOBER 8, 2009
Who would have thought that an NFL or MLB team could learn a few things about communications, agility, transparency and authenticity from the federal government? We may have different goals and end objectives, but the concepts both verticals must address (transparency, policy, management, buy-in, metrics, etc.) and non-profit 2.0 (for
Social Media Strategery
MARCH 10, 2009
I immediately began thinking of ways to bring this open, authentic conversation to my other government clients, knowing that maybe this Government 2.0 Legal also played a major part in crafting our comment policy. Therefore we coordinated a policy and Terms of Use between the Office of Chief Counsel and other TSA offices.
Social Media Strategery
OCTOBER 27, 2009
Read other people’s blog posts, wiki edits, forum questions, and tweets and help out if you can – even if it’s just sending a helpful link, providing a good point of contact, or giving a restaurant suggestion to someone in a different city. BE authentic – Just be a human being, please? Stay on top of current Gov 2.0
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