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Five Things We Learned In Social Media This Year

Ignite Social Media

With the additions of guided search and Pinterest Lens for users and a self-served paid search for advertisers this year, Pinterest is clearly in it for the long-haul. #Ad Ad Doesn’t Equal UGC.

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Two Easy Ways To Still Get People To Your Facebook 'Landing Tab'

Firebelly

Facebook surprised, and upset, a lot of people yesterday when they announced that now only "Authenticated Pages" or Pages with over 10,000 fans can have a custom landing tab. Not good news for individuals and small businesses who may have a hard time reaching 10,000 fans and don't have the money to become "authenticated." 

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Embracing employee advocacy opens your brand up to new audiences and provides your brand with a much-needed sense of authenticity.

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We Interrupt This Lifecast: Syndication Overload (Part 1)

Firebelly

I think if you remain authentic in what you are sharing, then you can't go wrong. For me Facebook is comprised mostly of friends (past and present), family, and some business acquaintances--mostly people i know in real life. because people want to connect with you because of who you are. For me, if they don't like what I'm about.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Some well-known public figures (celebrities, journalists and government officials) are verified by Facebook as having an authentic identity. In today’s post, Facebook.

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Social media share of voice metrics extract insights from authentic conversations that are happening on social media. For starters, focus on user intent in your keyword research and use those keywords to create high-quality content that people are searching for.

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Social Media Marketing Guide: Facebook

Little Web Giants

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Some well-known public figures (celebrities, journalists and government officials) are verified by Facebook as having an authentic identity. In today’s post, Facebook.