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Why digital literacy matters for marketers

Sprout Social

Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos. Platforms and messaging styles fall out of fashion, and results can dip if an effort isn’t made to stay on top of changes in the social space. Take TikTok, for example. What’s on customers’ minds?

Marketing 140
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Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. positive sentiment around the conversation. That’s over 5 per second. 93% of Twitter video views are on a mobile device.

Twitter 129
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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

Oh Polly , an ultra-popular women’s fashion brand was one of the few businesses chosen by Instagram to trial in-app purchases in the UK this year. By analysing your audience’s usage and engagement patterns, this patented technology will share your posts at the best time for authentic engagement. Learn what works (and do more of it).

Examples 129
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

Goods and Services Description.

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The Metaverse: What it is and why it matters for brands

Sprout Social

You can use these existing environments to engage with your target demographic groups, all the while promoting your brand in an authentic way. Gucci’s clothing isn’t the only part of the brand that’s fashion-forward. The luxury fashion house has done several activations in the metaverse over the past two years.

Brands 110
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How to Become Instagram Famous: 17 Expert Tips from Real Influencers

Hootsuite

Instead, think real talk, representation, relatability , transparency, and good old-fashioned dedication. Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear. How to become Instagram famous. No shortcuts here.

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7 Instagram Influencer Marketing Tips for the Holiday Season

Later

By partnering with relevant influencers who have an engaging and authentic voice, your business can reach so many more people and make real, lasting impressions. #1 Download our Free Holiday Marketing Campaign Checklist to help you stay organized this year! . #2 Brand sentiment: how people are talking about your brand.