Authentication Community building Influencer Retail 
Pixlee
JULY 30, 2019
Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. Communities are not based on the ‘build it and they will come mentality.’
Pixlee
MAY 2, 2019
As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Community Building. Emily Weiss, Glossier Founder. Focus on Content. Customer Advocacy.
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Buffer Social
OCTOBER 6, 2019
Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Gary Vaynerchuk has been using Instagram Stories for several purposes — promoting his DailyVee videos through high-quality visuals, sharing very authentic glimpses into his daily life, and connecting genuinely with his followers.
Buffer Social
AUGUST 29, 2016
Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Gary Vaynerchuk has been using Instagram Stories for several purposes — promoting his DailyVee videos through high-quality visuals, sharing very authentic glimpses into his daily life, and connecting genuinely with his followers.
Later
SEPTEMBER 1, 2020
For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. Instagram has become one of the most important platforms for businesses in recent years — especially for those in the e-commerce and retail space.
Later
SEPTEMBER 12, 2019
It can be as simple as an influencer tagging a product in an Instagram Stories post, or a YouTube beauty tutorial featuring a brand’s new collection. . 51% of millennials say that user-generated content from strangers is more likely to influence their purchase decisions than recommendations from friends, family, and colleagues.
Convince & Convert
NOVEMBER 2, 2023
Whatever your long-term strategic aims, remember that authenticity and consistency should be at the heart of your branding strategy. This may be because good intentions aren’t enough: you need to authentically communicate your purpose, and be seen doing good to be successful. Take fast-fashion retailer Boohoo.
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