Sprout Social
FEBRUARY 5, 2024
But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It She’s also a committee member of Black@, a Sprout community resource group.
Pixlee
DECEMBER 11, 2017
Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.
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Sprout Social
JULY 16, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Your platform alone could help increase awareness of their efforts, but also consider developing a campaign and lending the tools and resources you can to help further the cause you both share.
Writtent Blog
MAY 7, 2021
As this committee comprises representatives of all the parties to the agreement and the mediation team, it is perhaps the most relevant platform for furthering dialogue. It is natural for a co-branding campaign to create at least some initial confusion and means for competition.
Diva Marketing Blog
DECEMBER 8, 2008
You can authentically reinforce your brand promise, ask for feedback from your customers, build thought leadership positioning, provide extended customer delight support. Something interesting happens when you step from behind the perfect world of a carefully crafted advertising campaign or a media release built by committee.
Social Media Strategery
MAY 1, 2012
Whether it's cranking out news releases (where "news" is obviously very loosely defined) or getting paid for covert smear campaigns , the PR industry isn't exactly known for being a bastion of authenticity and impartiality. It's no wonder Wikipedia has advised against PR pros editing articles directly.
Viper Chill
MARCH 22, 2010
I use those ideas on paid advertising campaigns that I run or for SEO/ traffic building tactics/social media tactics for clients websites. Really… What should be broken, though, because there is something to be broken, is at the authenticity level. That should be authentic. Rules are so boring.
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