Mindjumpers

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Why You Need a Social Media Policy in Your Organization

Mindjumpers

In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. Social media is great – it gives you great potential of reaching many people at lower cost.

Policies 245
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Why Social Media is not a Cheaper Alternative > $5 [part II]

Mindjumpers

Tweet Written by Tehneyat who works with social media for UK’s largest direct agency, Wunderman , in London. Social is all about: Return on Investment and Brand Loyalty. Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!).

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Great Case on Social Media Turned Into a Bad One by The Traditional Media

Mindjumpers

Tweet It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem. It is a great story of customer service on social media which one should think about. The whole thing leaves me baffled. This is brilliant!

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Executive Series: Social Data Is An Important Key

Mindjumpers

Through working with a lot of dedicated social media enthusiastic people I have been watching different keys to the mind (sometimes the hearts) of their executives. The Social Data Revolution. One of the key points with social data is the real-time factor of conversations going on right here right now.

Data 182
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Research-Driven Ideas for Social Data

Mindjumpers

She has specifically investigated “restricting the spread of firestorms in Social Networks” and how exactly to best put them out. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online. Tracing Patterns in Online Social Media Artifacts.

Research 194