Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Promote your content and promote sharing in all of your digital communications, like newsletters. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. SEO: Optimize both the content and the experience on your site and off your site when possible.

Strategy 186
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What exactly ARE your ethics?

Josh S Peters

This type of blatant ripping off is just not acceptable in any way, but what I didn’t expect was what followed from the local (and even out of state) community at large. Now of course being the concerned citizen I am I reported them as spam, and also alerted Mozy of the affront via Twitter.

Lijit 113
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The FINAL word on Social Media ROI | Shuaism

Josh S Peters

Building your reputation and community while strengthening your brand over time. I think a thing to keep in mind is that Social Media is a general term really, used to describe a set of tools and applications that are really just all about human communication.

ROI 161
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Search and Social Weekly (1.9)

Josh S Peters

You can, however, require that people who want to enter your contest like your page or check in at your business in order to gain access to your contest application… 3. Earning likes and fans is critical to building your community of potential brand advocates. Nor can you make liking your page an automatic entry to a contest.

Feed 121