Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Again, you can “advertise&# upcoming webinars in your sidebar. Exhibiting at an upcoming trade show? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Webbiquity SMM

JUNE 8, 2011

Upcoming events / sponsorships / speaking engagements (with speaker bios included). Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Bios should specify each executive’s area of expertise and best topics for quotes or interviews.

Press Release 200

Press Release scribd Vimeo How To 200