Jeff Esposito

JUNE 8, 2012

figuring out a vision statement for your social or digital media programs? The only social media book you will ever need to read – if I could only meet one person I have interacted with on social media in the past four years, it would have to be Dan Perez (if you are not following him, do it now).

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Klout Apple Team Social Media 39

Jeff Esposito

OCTOBER 5, 2010

Instead of relying on tried and true metrics like home vs. away splits or how the teams will finish, I decided to use social media buzz. If you are from the Big Apple, you can rejoice knowing that your Bronx Bombers will take home their 28 th World Championship. Deciding the fall classic with social buzz.

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Social Media Sports Apple Metrics 40

Jeff Esposito

JULY 15, 2013

For me it’s folks like the late Steve Jobs at Apple, New England Patriots Head Coach Bill Belichick or Jim Koch of the Boston Beer Company. PR social media Asiana Flight 214 company spokesperson NTSB' When you think about the voice that comes out of a company or organization, what do you envision? Image NTSB.

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Company Transportation Press Release Apple 44

Jeff Esposito

JUNE 25, 2012

Thanks to social media, I got to hear the story of one fan and one player who made a giant tear-jerking story that Apple would kill to have as a case study. But I am glad to say I was wrong…. Earlier this offseason, bruising running back Brandon Jacobs signed a free agent contract with the 49ers for significant coin.

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Sports Proposal Case Study Apple 44

Jeff Esposito

DECEMBER 8, 2011

So this week was interesting and quick to say the least. Lots of things going on and when I got a chance to pick my head up it was time for the company holiday party. How was your week? Hopefully less hectic and if you are like me, just counting down the days until the.

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Policies Social Media Company Apple 34

Jeff Esposito

MARCH 21, 2011

In the social media realm, we’ve seen players be the apple of everyone’s eye only to fall to the untouchable class – remember when Myspace was sitting on top of the world? With Facebook, you are at the mercy of their developers and servers. There is also the small little issue that as a race, we humans are fickle.

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Facebook MySpace Class Apple 49

Jeff Esposito

AUGUST 27, 2010

I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy. This fine breaks the commissioner’s no social media rule. Social media is something that an entire organization hold stake in. How about you?

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Posterous Creative Commons Disqus Applications 32