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The Wisdom Of One

Twist Image

Contrary to the current zeitgeist, which dictates that the crowd is wise and innovation comes from listening to everyone's feedback, I believe breakthrough innovations -- the type that create new markets -- are typically the result of a visionary (or visionaries) who ignored the fickle whims of public opinion. Tags: apple. groupthink.

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? Jay : Yeah, and look, I don’t pretend to have any sort of disproportionate Facebook crystal ball, but what I can tell you is that I’ve been doing digital marketing for almost 20 years, and give it a chance, right? Eric : No, I have not.

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Inbound and content marketers are most definitely here to stay. It’s up to the savviest content marketers to glean what they can from ad copywriters before the profession disappears. Headlines Matter.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

The result: 70% global market share in personal-financial-management software with minimal expenses for traditional marketing or selling. For marketers, this means that the pre-launch window is a key time when they can influence gamers’ purchase decisions. of them from our main market, the US. readers in the last month.

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