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The Wisdom Of One

Twist Image

Apple CEO Steve Jobs is known to have said during the development of the iPad that, "It's not the consumers' job to figure out what they want." " We tend to confuse our definitions and they become these unwieldy roots that grow beneath the discourse. Tags: apple. It's going to inspire it. What do you think?

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Jay : I mean it’s a focus group of one at that point, is it not? government, or Apple for that matter. So, the example I used was Nike, although perhaps a more modern example would be Apple, where both companies have been criticized for labor practices and their supply chain in the past, but that’s old news, right?

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Inbound and content marketers are most definitely here to stay. Most readers will recognize the video advertisement above, which catapulted Apple into its current position as a major player in the technology scene in the early 1980’s. Is it compelling, unique and brilliant? No other marketing techniques will do. Know Your Audience.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. And, yes, while services like Napster offered consumers the ability to download free music, Apple came along years later with iTunes and charged a fee per download. In the end, the best product wins.

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