Convince & Convert
DECEMBER 16, 2014
Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.
Pixlee
APRIL 15, 2020
But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. David is a professional writer and blogger from Richmond, Virginia.
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Writtent Blog
AUGUST 15, 2014
It may seem counterintuitive, but reaching out to other bloggers with the promise of supporting each other is a guaranteed way of gaining readers. For example, it’s well-known that the majority of clothing brands work closely with other fashion bloggers to showcase their apparel. Design Thoughtfully. Branch Out.
Unmetric
AUGUST 2, 2019
Fashion dominates Instagram. A look at the top brands from Fashion, Cosmetics, Athleisure, and other industries painted a clear picture that the Fashion industry dominates on Instagram in terms of followers. Victoria’s Secret is the Fashion industry leader with 68 million followers on Instagram. Top brands on Instagram.
Convince & Convert
MAY 30, 2013
Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. This is especially strategic for fashion and beauty brands, as customers can see things like apparel and makeup on real people versus models, allowing them to judge things like fit and learn styling tips.
ProBlogger
DECEMBER 30, 2011
As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. He had a popular blog, Free Pursuits, but focused on creating a legacy rather then just being a blogger. He runs a popular blog, but I wouldn’t called him a blogger. Deb is an accomplished blogger. Corbett Barr.
Pixlee
NOVEMBER 20, 2018
Revolve, a luxury fashion Ecommerce brand has paved a path for strategic influencer interactions, with events such as the Revolve awards, which encourages their community to vote for their favorite influencers. Jessica Fender, an independent blogger, and marketing consultant. Transparency goes a long way.
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