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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Knowing this will inform your marketing, social media, SEO, and content strategies. Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc.

Strategy 186
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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207
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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. URL links).

Software 140
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The Converged Media Road to Success

Proactive Report

Companies are taking a holistic approach to branding and delivering content to various platforms such as televisions, Internet, mobile devices, social media sites, print and other channels. Companies that leverage social networking, content and knowledge assets will be those best positioned for future success. Radian6 is one.

Sysomos 78
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It works like bit.ly, but incorporates all URL shorteners into the data mix. Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. I implement bit.ly Try it yourself.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

You could also add your social media profile URLs on your business cards, in your catalogues, on your flyers, etc. Am I integrating on other networks ? Consider integrating your social profiles on blogs. Another way you can integrate is using your social profile URLs as your website when leaving comments.

Questions 277
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).