Adam Sherk
APRIL 17, 2014
There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. Moz Analytics.
Adam Sherk
SEPTEMBER 11, 2012
SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. Analytics and reporting are critical. The level and style of reporting should be tailored to specific audiences. Mistakes aren’t always technical either. “Dyn-o-mite!”
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Adam Sherk
FEBRUARY 23, 2010
by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.
Adam Sherk
AUGUST 25, 2009
Bolster your best stuff – Dig into your analytics data and determine which sections and content types tend to perform best in summer. Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time.
Adam Sherk
MAY 1, 2012
The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. SEO is a never-ending process and without good benchmarks, clear and realistic goals and solid reporting it is easy to lose momentum within the organization. When it comes to analytics everything is relative.
Adam Sherk
JANUARY 12, 2011
Here are some of the key areas to address: To be clear this is not meant to encompass the full spectrum of technical, editorial and marketing components in a comprehensive SEO program. The aim is to highlight the fundamental tactics that an editorial staff should incorporate into its daily workflow.
Adam Sherk
MARCH 2, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.
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