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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice.

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Five Newsworthy Stories for Your Next Press Release

ProBlogger

This guest post is by Frank Strong of Vocus. Take a look at your analytics and determine which posts earned the most unique visitors and then write a press release about it. Is the media going to call us? Frank Strong is the director for Vocus , which also owns PRWeb, Help a Reporter out (HARO), iContact and North Social.

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Reflecting on last year’s top Tweets

Jeff Esposito

jeffesposito @ vistaprint social media touch points #SoCom12 twitter.com/kiritsarvaiya/…. I know Google should be excited about 100m + users but it’s kind of like the host of a mandatory party getting excited when people arrive. — OH: He is the Dr. Phil of analytics. Kirit Sarvaiya (@kiritsarvaiya) January 26, 2012.

Vocus 40
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The Fight for the Future of Influencer Analytics

Convince & Convert

The first forays into trying to account for offline influence, using Wikipedia pages and mentions as an important signal (since they are harder to fake and game than most social media). Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted. Thanks all.

Analytics 139
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S.

Twitter 260
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3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). link] justinmwhitaker Jay, Did you see Ike’s post over at Occam’s RazR?

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RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). link] justinmwhitaker Jay, Did you see Ike’s post over at Occam’s RazR?

Facebook 167