Josh S Peters

NOVEMBER 18, 2009

Another tactic is to create something of value (ebook, white paper, etc.) On your site you should have some kind of tracking setup like Google Analytics or Omniture. Also, be sure to have a sign up for more info, subscribe to your newsletter, etc. on the blog in a prominent place and draw attention to it.

Social Media 113

Social Media ROI Newsletter Campaign 113

Social Media Strategery

DECEMBER 13, 2008

Write a white paper justifying why it shouldn’t be blocked. I realize that’s difficult sometime, but if you truly believe in social media making a difference, then it’s worth the extra work to write a white paper after hours or pull together a briefing at midnight. Those are excuses, not reasons.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. link] #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. Thanks for the help.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60