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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on LinkedIn. Influence: a.k.a. Answers, comments posted on your blog, etc. Share this on Bebo.

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The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Scott Frangos presents a concise but clear outline of basic social media ROI measurement objectives, tools and analytics.

ROI 193
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The Fight for the Future of Influencer Analytics

Convince & Convert

Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. In my case, 49% of my total Klout is via Twitter, with Facebook at 40%, and Linkedin at 5%. Klout says that I am more capable of getting people to click, et al on Twitter than I am on Linkedin. The Rise of Channel Influence Analytics.

Analytics 137
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Salesforce.com ), marketing automation tools and web analytics packages. Range of coverage. Geographic/language coverage.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa also recently authored a guest post here on web analytics and lead scoring. Stacey Acevero. EmilysHere.

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